When I found out that Intermix was coming to Palo Alto, I did a little happy dance involving fist pumps and pelvic thrusts followed by me stalking their entire instagram (@intermixonline) and website intermixonline.com. But that didn’t even satiate me, because they carry items that are unique to each location, like this shot at a technology reference on a sweatshirt. Or this treasure of a USB crystal necklace! One of two — not too shabby.
Intermix opening a store in Palo Alto is the equivalent of me being handed a big, fancy plate of assorted cookies, and not just any cookies… but the most delicious and trendy cookies you’ve ever seen. Maybe comparable to a french macaron? (Shoutout to Chantal Guillon on University Avenue.)
See, Intermix isn’t your average corporately-run-and-owned boutique operation. Each store is a collection of the most on-trend styles you can imagine. It’s like being able to touch and wear and buy your favorite Pinterest Pinboards that are entitled things like: “trendsss I love” “my stylez” or “get in my closet or die.” It’s kind of a magical experience.
I mean, I guess it could be argued that stores that curate all the
best shit latest trends in fashion are taking the fun out of finding special pieces and making your own trends, being unique, yada yada. Yeah, if you have the time to sift through vintage stores or, like, rampage through the archives of Etsy, be my guest.
But stores like Intermix that collect items you need without you even knowing you need them yet is so efficient. That’s not to say that you shouldn’t mix and match with your old clothes to have your own style or whatever, but if you really need some new trends or want to see a real, live fashion trend Pinboard/Tumblr, walk yourself into an Intermix store today. Seriously, they’ve probably changed their display and items in stock since you started reading this post.
Here are some photos from the grand opening of the Palo Alto store in Town & Country Village. The girls were so sweet to let me in a little early so I could photograph their serious merchandising skills.
Intermix carries the trendiest of the now with brands including: ALC, Yigal Azrouel, Stella McCartney, Proenza Schouler, Missoni, Phillip Lim, ALC, Rag & Bone, Helmut Lang, Neil Barret, J Brand, Barbara Bui, Theyskens’ Theory, Giuseppe Zanotti, Valentino, Chloe, Illesteva, Jimmy Choo, Tabitha Simmons, and MORE!