Haven’t posted in over two months. Life and laziness happen — the struggle is real. And I apologize (mainly to myself because I had a vision for this blog).
I cannot be more excited about the fashion and technology news plaguing every business and fashion magazine and media outlet… the two topics have become very similar. Surprise, surprise.
Last Monday, Intel, Barney’s New York, and Opening Ceremony shared a stage at a panel in New York City. When Barney’s New York COO, Danielle Vitale, spoke about the plethora of designers merging with tech companies, she never mentioned anything about functionality or specs, but she did make us think about design as a function. Fashion isn’t about specs and functions (maybe it should be), it’s about aesthetic and personality — how something looks and how it makes you feel when you’re wearing it. I sure as hell don’t feel comfortable wearing a Pebble watch that looks like some sort of house arrest floatation device strapped to my forearm.
Aesthetics in technology is nothing new… why do people buy Apple products? Because Jony Ive is a sexy, artistic industrial design genius and made it possible to look fabulous carrying a 13 inch slab of aluminium down the street or maybe even the runway. Why did it take this long for tech companies to realize that design sells, and maybe it’s just as important as any other function on a device.
Tech specs and function of a wearable are obviously the purpose behind it, however, a consumer won’t feel a connection to that wearable without the beauty. SVP of Digital for Barney’s New York, Matthew Woolsey says, “The quality of the design speaks to us first, and I think it speaks to our customer first, so I think achieving on the design will allow the customer to start to build that emotional relationship in a way that maybe hasn’t happened yet with wearable technology.”
But how can every consumer be emotionally attached to the exact same product? In the fashion world where originality is a core value, it’s a huge problem to have the same product for everyone. There needs to be variation in these designs.
The technology needs to be stripped down to its purest form so it can be attached to any accessory or piece of clothing that a designer puts out. That is what the fashion industry needs in order to make wearable technology beautiful.
Soon, function and fashion will mesh. And we can all be chic robots together.